The bioeconomy is a new market field that was not considered when most of the existing regula-tions were drafted in several areas, including, for example, regulations on the end-of-life (EOL) stage of plastics. Consequentially, even though an EU bioeconomy strategy exists, a coherent and coor-dinated policy framework is still missing1. In addition, the lack of necessary mechanisms (e.g. regu-lative carbon pricing) and the fact that existing policies and standards are mostly based only on fossil-based products (e.g. existing EOL schemes are focused on fossil-based products and do not consider bio-based counterparts) are hampering the development of the bioeconomy