Physicians for Peace - Philippines (PFPP) is a non-profit organization that aims to make a difference in people\u27s lives through their flagship programs. PFPP is kept alive through the kindness of their sponsors and through the volunteers that help them during medical missions. However, their efforts to recruit new volunteers are insufficient. The researchers conducted a series of in-depth interviews with existing and potential volunteers as well as a content analysis on their website and Facebook page. It was found that their volunteer recruitment communication materials and process were ineffective due to lack of information about their volunteer program as well as the current approach to recruit volunteers is not the preferred medium of the target audiences, aged 21-40. An online volunteer recruitment campaign was proposed as a solution to alleviate the organizational communication problem
