High-redshift submillimetre-bright galaxies identified by blank field surveys at millimetre and submillimetre wavelengths appear in the region of the Infra Red Array Camera (IRAC) colour-colour diagrams previously identified as the domain of luminous active galactic nuclei (AGNs). Our analysis using a set of empirical and theoretical dusty starburst spectral energy distribution (SED) models shows that power-law continuum sources associated with hot dust heated by young (≲100 Myr old), extreme starbursts at z \u3e 2 also occupy the same general area as AGNs in the IRAC colour-colour plots. A detailed comparison of the IRAC colours and SEDs demonstrates that the two populations are distinct from each other, with submillimetre-bright galaxies having a systematically flatter IRAC spectrum (≳1 mag bluer in the observed [4.5]-[8.0] colour). Only about 20 per cent of the objects overlap in the colour-colour plots, and this low fraction suggests that submillimetre galaxies powered by a dust-obscured AGN are not common. The red infrared colours of the submillimetre galaxies are distinct from those of the ubiquitous foreground IRAC sources, and we propose a set of infrared colour selection criteria for identifying SMG counterparts that can be used even in the absence of radio or Multiband Imaging Photometer for Spitzer (MIPS) 24 μm data