This paper explores a group of YouTube channels dealing with narratology and
creative writing in Italy. The first part presents the state of the art of Digital Humanities'
analysis on YouTube, showing a dearth of material about the narratologists, thus leaving
space for cutting-edge research on the matter. Then, we present the research methodology
and the selected sample of channels, divided into three classes (masters, coaches and
disseminators). Finally, we discuss the different modes and strategies of these three
groups of content creators
