We study theoretical ``design principles'' for transcription factor-DNA
interaction in bacteria, focusing particularly on the statistical interaction
of the transcription factors (TF's) with the genomic background (i.e., the
genome without the target sites). We introduce and motivate the concept of
`programmability', i.e. the ability to set the threshold concentration for TF
binding over a wide range merely by mutating the binding sequence of a target
site. This functional demand, together with physical constraints arising from
the thermodynamics and kinetics of TF-DNA interaction, leads us to a narrow
range of ``optimal'' interaction parameters. We find that this parameter set
agrees well with experimental data for the interaction parameters of a few
exemplary prokaryotic TF's. This indicates that TF-DNA interaction is indeed
programmable. We suggest further experiments to test whether this is a general
feature for a large class of TF's.Comment: 9 pages, 4 figures; revised version as published in PNA