Resistance to globalization: Language and internet diffusion patterns

Abstract

This paper discusses how the Internet can facilitate cultural expression that resists the homogenizing effects of globalization. It examines how local cultures adapt their linguistic behavior and language choices to the Internet and express themselves in culturally meaningful ways without being subsumed by a global agenda. The research reported in this paper is based on a survey administered in Uzbekistan, a post-Soviet, multilingual society that is experiencing the pressures of global culture as well as Russian culture. Literature about language, nationalism, and Internet use in multilingual societies is presented, and the linguistic setting of Uzbekistan is described. The results of the survey relevant to Internet use, online language choices, and perceptions of language on the Web are reported here. 1