Juel, Henrik

English

This paper presents and discusses a lecture hall experiment concerning the rhetorical impact of different media. The experiment brings out notable differences in the effects of persuasion and argument embedded in the same set of words - in this case an extract from a historic speech - when presented respectively in writing, as speech, and on film.This paper presents and discusses a lecture hall experimentconcerning the rhetorical impact of different media. The experiment brings outnotable differences in the effects of persuasion and argument embedded in thesame set of words - in this case an extract from a historic speech - when presentedrespectively in writing, as speech, and on film

Roskilde Universitet

The persuasive powers of text, voice, and film:a lecture hall experiment with a famous speech

https://forskning.ruc.dk/files/57143130/mpdf.pdf

The persuasive powers of text, voice, and film:a lecture hall experiment with a famous speech

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Roskilde Universitet