Dalum, Luka

Fahnøe, Mads

Jørgensen, Daniel Lundgren

Mølbæk, Mads

Underbjerg, Thor

This project describes the socio-structural changes in society that has facilitated the use of branding in politics. We use a historically based description of the development of branding from being a market based phenomenon only into being used in political marketing. The project is theoretically built upon the six branding attributes of C. Needham and the party types of A. Krouwel. The analyzing chapter of the project studies the structural and political development that the Danish Socialist People’s Party has gone through since Villy Søvndal became president of the party in 2005. By the end of the analysis, we discuss the transition of the Socialist People’s Party from mass party to catch-all party, and the future challenges of being a classic socialist party that has to brand itself and steal voters from the right-wing parties of the Danish parliament.This project describes the socio-structural changes in society that has facilitated the use of branding in politics. We use a historically based description of the development of branding from being a market based phenomenon only into being used in political marketing. The project is theoretically built upon the six branding attributes of C. Needham and the party types of A. Krouwel. The analyzing chapter of the project studies the structural and political development that the Danish Socialist People’s Party has gone through since Villy Søvndal became president of the party in 2005. By the end of the analysis, we discuss the transition of the Socialist People’s Party from mass party to catch-all party, and the future challenges of being a classic socialist party that has to brand itself and steal voters from the right-wing parties of the Danish parliament

Branding i politik - et casestudy af SF

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Roskilde Universitet