In recent years, real and virtual Compton scattering off the nucleon have
attracted considerable interest from both the experimental and theoretical
sides. Real Compton scattering gives access to the so-called electromagnetic
polarizabilities containing the structure information beyond the global
properties of the nucleon such as its charge, mass, and magnetic moment. These
polarizabilities have an intuitive interpretation in terms of induced dipole
moments and thus characterize the response of the constituents of the nucleon
to a soft external stimulus. The virtual Compton scattering reaction e−p→e−pγ allows one to map out the {\em local} response to external fields
and can be described in terms of generalized electromagnetic polarizabilities.
A simple classical interpretation in terms of the induced electric and magnetic
polarization densities is proposed. We will discuss experimental results for
the polarizabilities of the proton and compare them with theoretical
predictions.Comment: 5 pages, 3 figures, invited lead talk at the 19th European Few-Body
Conference, Groningen, The Netherlands, August 23-27, 200