Gandini, Mathilde Linnea

Jensen, Freja Oxholm

Wallbohm, Magnus Ringsborg

Wedén, Anders

AbstractThis project seeks to examine the definition of successful risk communication regarding young people, and furthermore if there is a definitive way of creating such.The project does so by taking its point of departure in identifying the theory behind risk communication.Secondly the project presents four different analytical perspectives, ethos, identification, intertextuality and humor, which will be used as an analytical telescope, on how the communicator solve the risk communication-constraints. These theories are being used in the analysis of four different campaign videos using risk communication.The projects main analytical subject is four different short films from Sundhedsstyrelsens campaign “Vi kan godt!“, whose purpose is to remind young people, to remember and act on the safety guidelines, to contain the Corona-pandemic. The three other campaigns cover other types of risk situations – group pressure, careless driving and unsafe use of fireworks.In addition to this the project will present a comparative analysis of these, which will highlight the differences and similarities between them and try to evaluate how successful they use these four different analytic perspectives. Lastly, the project will be questioning if the campaigns overcome the different constraints in risk communication.Finally, the project delivers a discussion which will summarize the main points of the analysis and discuss what could influence the results, and if they can be definitive for risk communication to young people, which is presented in an ending conclusion

Risk communication to young people

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Roskilde Universitet