Campbell, Andreas Dal

Eros, David

This project is about the Corporate Social Responsibility-strategies of fashion companies ELSK and H&amp;M. It accounts for the different approaches to Corporate Social Responsibility that companies can adopt as well as the challenges that exist, especially in the fashion industry. We have conducted a semi-structured interview with Lars Riis, the CEO and founder of ELSK, along with that of H&amp;M, which has been obtained from their annual reports, and through the use of Porter’s Five Forces we have analysed the market position of the two respective companies and can use that position to understand the challenges and solutions that the companies may have in relation to Corporate Social Responsibility. Furthermore, we have conducted a survey to gain insight into consumer trends and how consumers react to corporate social responsibility and sustainability versus lower prices in the fashion industry. In conclusion, because of the difference in the economics of scale between the two companies, their Corporate Social Responsibility-approaches are quite different, along with their motivations to incorporate said strategies. Both companies share a common goal to make a profit and spare the planet as much harm as possible

Group 9 - CSR in the Fashion Industry

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Roskilde Universitet