Worldwide, we have experienced a resurgence in practices of bottom-up communication
for social change, a plethora of agency in which voice, citizenship and
collective action have centre stage as core values, principles and practices. This
resurgence sparks a series of questions; How are these new calls for social change
and their principles and communicative practices influencing and informing the
thinking and practice of institutionalized communication for development and social
change? And what are the underlying conceptual differences in the notions of
action, participation and social change which inform the new generation of social
movements, on one side, and the established field of communication for social
change, on the other? These are the questions that drive this chapter
