Marketing and Price strategies for China Telecom Company : a case study of differences between broadband price and area in China

Abstract

Purpose: The purpose of this dissertation is to explore the relationship between the cities’ GDP and prices. We would like to find out the differences between China Telecom’s broadband prices and areas. If there are differences, are those differences considered from the cities’ GDP? The outcome of this dissertation will provide information about new project price of China Telecom after Network three in one. Design/methodology/approach: The study deals with the relationship between China Telecom Company telecommunication prices and areas. This refers to the use of China Telecom Company’s broadband prices and the information from three different areas. The hypotheses are tested with survey data from three different areas in China. Findings: The results show that the cities’ GDP and the price of China Telecom service are related. Originality/value: This thesis will explore the influencing factors the price in telecommunication industry