The quantity w^N(r) = ( 1/ k^2 T_el)[partial n(r, T_el) / partial
T_el]_(v(r),N) is introduced as a convenient measure of the local isoelectronic
reactivity of surfaces. It characterizes the local polarizability of the
surface and it can be calculated easily. The quantity w^N(r) supplements the
charge transfer reactivity measured e.g. by the local softness to which it is
closely related. We demonstrate the applicability and virtues of the function
w^N(r) for the example of hydrogen dissociation and adsorption on Pd(100).Comment: RevTeX, 13 pages, 3 figures, to appear in Phys. Rev. Let