Discurso millennial y desafíos en la gestión de recursos humanos en Chile

Abstract

Understanding the behavior of workers, from a generational perspective, has become an area of interest for the design of management policies. This article reviews the concept of generation and describes the generational model of Strauss and Howe (1991), widely disseminated, as well as the main characteristics linked to the millennial generation and its discourse in Chile and Latin America. The objective of this research was to raise discourses of human resources managers (11) of retail, banking and health companies -through open semi-directive interviews- of human resources managers (11) of retail, banking and health companies, about generations al work, and millennial discourse. Discourse analysis was done identifying interpretive repertoires, emerging four: validated knowledge about the generations, youth as innovation and change, the imperative of the adaptability of management practices to the new generations, and the young, but not all millennials. Understanding the behavior of workers, from a generational perspective, has become an area of interest for the design of management policies. This article reviews the concept of generation and describes the generational model of Strauss and Howe (1991), widely disseminated, as well as the main characteristics linked to the millennial generation and its discourse in Chile and Latin America. The objective of this research was to raise discourses of human resources managers (11) of retail, banking and health companies -through open semi-directive interviews- of human resources managers (11) of retail, banking and health companies, about generations al work, and millennial discourse. Four interpretive repertoires emerged after the performance of discourse analysis method: validated knowledge about the generations, youth as innovation and change, the imperative of the adaptability of management practices to the new generations, and youth, though not all of them millennials. It was noted the use of discourse based on management, in line with the logic of neoliberalism, which includes and excludes various types of workers from the management objectives, with some variations according to the sector. Comprender el comportamiento de los trabajadores, desde una perspectiva generacional, se ha transformado en un ámbito de interés para el diseño de políticas de gestión. En este artículo se revisa el concepto de generación y se describe el modelo generacional de Strauss y Howe (1991), ampliamente difundido, así como las principales características vinculadas a la generación millennial y su discurso en Chile y Latinoamérica. El objetivo de esta investigación fue levantar discursos de encargados de recursos humanos (11) de empresas de retail, banca y salud -a través de entrevistas abiertas semi directivas-, respecto de las generaciones en el trabajo, y del discurso millennial. Se realizó análisis de discurso identificando repertorios interpretativos, surgiendo cuatro repertorios: del conocimiento validado sobre generaciones, la juventud como innovación y cambio, el imperativo de adaptabilidad de prácticas de gestión a las nuevas generaciones, y jóvenes, pero no todos millennials. Se constató la utilización de un discurso basado en el management, en línea con la lógica del neoliberalismo, que incluye y excluye a diversos tipos de trabajadores de los objetivos de gestión, con algunas variaciones según rubro.   

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