This article examines the impact of motivation, opportunity, and ability as antecedents
of exchanges of information among members of social friendship networks and
also the impact on creating membership value and members’ loyalty including the influence
of the system characteristics. The research method employed descriptive multiple crosssectional
designs which yielded 256 responses. The Structured Equation Modelling was
used to test the hypotheses. The findings of the research reveal that motivation and ability
provide the impetus to exchanges of information whereas opportunity does not. Furthermore,
exchanges of information impact members’ loyalty through the mediation of membership
value and finally the exchanges of information evoke members’ loyalty directly. However,
only information quality impacts membership value and members’ loyalty. The rigor of
the research concept will result in better insight to future researchers particularly in designing
and implementing members’ loyalty program in social friendship networks
