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熔盛集团
Authors
Xiaohua Li
Weijiong Zhang
Publication date
1 January 2009
Publisher
中欧国际工商学院
Abstract
熔盛集团成立于2005年,经过两年多的发展已经基本建成了在江苏如皋的造船基地,生产正在有条不紊地进行。然而,2008年初外高桥造船公司、沪东中华造船集团、江南造船集团三家中国最大的造船公司分别在长兴基地建立了自己的生产线,这将改变世界造船业的竞争格局。同时,受美国次级债影响,世界经济发展速度将减缓,世界航运能力和造船能力过剩的情况马上就会出现。面对世界经济的变化和造船行业竞争格局的变化,作为熔盛集团CEO的陈强面临着诸多战略问题:应该如何根据董事会的目标,分三个阶段提出具体的战略和实施计划?集团下一步的发展定位和机会应该在哪个领域?制造业、金融、能源,还是地产?如何才能加快实现这些目标
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China Europe International Business School - CEIBS Institutional Repository
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Last time updated on 25/10/2022
China Europe International Business School - CEIBS Institutional Repository
See this paper in CORE
Go to the repository landing page
Download from data provider
oai:pure.atira.dk:publications...
Last time updated on 25/10/2022