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Effects of the Direction of Online Reviews on Information Reliability and Product Attitude
Authors
James R Bettman
Margaret C. Campbell
+18 more
A. Chaudhuri
Martin Eisend
Arnd Florack
E. C. Hirschman
Deborah J. MacInnis
H. Mano
H. Soh
문재학
박은아
박주식
서문식
소현진
이병관
전성률
전우영
정효진
조국행
홍종필
Publication date
Publisher
'Daehan Academy of Management Information Systems'
Doi
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Abstract
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info:doi/10.29214%2Fdamis.2014...
Last time updated on 18/03/2021