Ackermann C-L

Ajzen I

Allport GW

Bernreuter RG

Chaiken S

Cohen J

Czellar S

Dimofte CV

Fishbein M

Greenwald AG

Karpinski A

Krosnick JA

Maison D

Nevid JS

Nosek BA

Olson MA

Perkins A

Petty RE

Pratkanis AR

Trendel O

Wänke M

 Implicit attitude automatically influences our judgments without our being aware of it. This article aims to introduce the concept of implicit attitude and its main measurement tool, the Implicit Association Test, and their significance in the study of consumer behavior. </jats:p

Claire-Lise Ackermann

Jean-Pierre Mathieu

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Recherche et Applications en Marketing (English Edition)

Implicit attitudes and their measurement: Theoretical foundations and use in consumer behavior research

Implicit attitudes and their measurement: Theoretical foundations and use in consumer behavior research

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