Muslim Friendly Tourism (MFT) ecosystem includes the sustainability of economy, health, environment, education, and social culture. While taking account of its benefits, MFT is encompassed in Allah’s reward by safeguarding the Shariah principles due to the personal safety, society, and country. Nevertheless, there are an issue on the lack of sustainable of protection on the public and the individual interest (maslahah). Therefore, this study purposely discus the toyyiban practices in the MFT ecosystem using MS2610:2015 (Muslim Friendly Hospitality Services-Requirements). A qualitative method employed content analysis and was implemented by conducted through literature research. The findings of this study shows that the application of MS2610:2015 will maintain the concept of toyyiban, namely regarding the principle of cleanliness (al-Nazafah) and the principle of safety (al-Salamah). Besides, the aspect of sustainability needs to be emphasized in order to preserve the public and individual interest (maslahah) so that damage can be minimized and prosperity can be embraced. This research, therefore, leads to the general understanding of the protection of social security as part of Khalifah’s roles in order to safeguard human welfare
