This study outlined the main drivers and barriers of sustainability in the supply chain in the context of the automobile industry. For the profound understanding of how these practices are implemented, scholar proposed two research objectives to understand the measures that
companies have taken on implementing sustainability and how farther are their implementation of different sustainable practices. This study involved five automobile companies with operations in different cities of India.
After systematic investigation of current literature in sustainable supply chain management, scholar noticed that there is a gap in research since there are significantly fewer studies on the drivers and barriers for the implementation of the sustainable supply chain. To achieve the objectives, the scholar selected qualitative research approach. By using a qualitative research
technique, the scholar focused on getting complete information related to the sense of different
firms’ employees, such as purchasing manager or head engineer. With the help of semi-structured
interviews, scholar obtained a thorough understanding of the drivers and barriers that firms face when an attempt to implement sustainable practices.
The results of the study disclosed that there are various motivators and barriers to sustainable supply chain implementation. Stakeholders such as customers and government were referred to by participants as driving forces for the association of sustainable practices in the automobile firms. Government policies and regulations are a powerful driver for enhancing sustainable
practices for firms. However, the lack of policies may diminish the pace of sustainability. To be competitive in the global market, sustainable relations with all kinds of internal and external stakeholders is essential when implementing sustainability in the automotive supply chain
