The toolkit is conceived as a guide containing detailed resources, annexes and materials to help plan and execute a three-day training workshop and to serve as a general guide for communication strategies appropriate for different audiences. It delineates how to initiate communication and engagement with the private sector and provides Science Granting Councils with guidance for impactful engagement. With a strong focus on practical strategies, such as audience mapping (and targeting) it provides a how-to for producing actionable communication implementation plans. Strategic engagement between the public and private sectors is not only essential but urgent
