The effect of financial ratios on firm value has become great attention to financial issues in various studies. Financial performance provides the information needed by investors. The investors need the real value of the company. The Firm value becomes an indicator for the company to reflect its value more realistically by considering the concept of market value. This study is to examine the effect of the financial performance of return on asset, current ratio, debt to equity ratio, and asset turnover. It also examines the effect of managerial ownership as moderation on the effect of those financial performances on the firm value by Tobin’s Q. The sample used is the Consumers Goods Companies listed in the Indonesia Stock Exchange for the period of 2015 to 2019. The purposive sampling used for obtaining 70 observations. We analyzed data using multiple- regression analysis and moderated- regression analysis. The result shows that return on assets and debt to equity ratio statistically have a positive and significant effect on firm value. In contrast, the current ratio and assets turnover have no significant effect. The result also gives empirical evidence that the moderation effect of managerial ownership strengthens the relation of debt to equity ratio
