In the past thirty years casinos across the world have become dominated by the rise of “electronic gaming machines” (EGMs). Expanding with tremendous speed, this technology has arguably become the dominant form of non-online gambling around the world at time of writing (DeMichele, 2017; Schwartz, 2018). EGMs are also noted as being one of the most harmful forms of gambling, with significant numbers of players betting beyond their financial limits (MacLaren et al, 2012; Stewart & Wohl, 2013), spending a disproportionate amount of time playing (Cummings, 1999; Ballon, 2005; Schüll, 2012; cf. Dickerson, 1996), becoming disconnected from the world outside of the “zone” (Schüll, 2012) of gambling play, and even becoming bankrupt or otherwise financially crippled as a result of their use (Petry, 2003; Scarf et al, 2011). Using metadata from Web of Science and Scopus databases, we analysed peer-reviewed gambling research produced in Australia, New Zealand, North America and the UK published between 1996 and 2016. Surprisingly, we found that the overwhelming of majority of articles do not specifically address EGMs as the most popular and pervasive gambling technology available. Our paper teases out some concerning implications of this finding for the interdisciplinary field of gambling studies