The purpose of this research was to examine the motivation for sport spectatorship among Taiwanese people. Seven sport spectating motivation factors that have been found in U.S. studies to be involved in sport spectatorship (self-esteem, entertainment, eustress, aesthetic, escape, group-affiliation, and family-togetherness) were examined. In addition, this study looked at the differences in spectating motivation between Taiwanese males and females. Surveys were administrated to 188 Taiwanese people. ANOVA and MANOVA analyses were conducted to examine spectator motivations and differences between males and females. The results indicated that some factors were more descriptive of the sport spectating motivation of Taiwanese people than others, and that there were differences between males and females
