Scales representing ambient conditions, ability to navigate the slot floor, cleanliness, interior decor and seating comfort all produce a significant effect on slot servicescape satisfaction. Scales representing slot servicescape satisfaction and gaming value produce significant effects on overall satisfaction with the slot experience. Collinearity conditions prevented the measurement of staff friendliness and service promptness on overall satisfaction. Both servicescape satisfaction and overall satisfaction produce significant effects on behavioral intention variables related to loyalty and desire to remain in the casino environment. Simultaneous multiple regression analysis was used to test all one-tailed hypotheses at the .10 alpha level (n = 195); This exploratory study was designed to determine the effects of variables theorized to influence both slot servicescape and overall satisfaction levels of slot players. Additionally, this research examined the effects of the servicescape and overall satisfaction variables on behavioral intentions (loyalty and desire to stay in the casino)
