Recent experimental hints for the equivalence principle violation point to an effective vacuum polarization in gravitational fields.This will change vacuum properties altering magnitudes of the physical constants. Here I discuss how a variable Planck constant and light speed, modified by gravity, can explain the main cosmological observations without invoking the space expansion.The obtained results are suggesting a simplified Universe without theBig-Bang, Dark Energy or Dark Matter, pointing to gravitationally excited quantum vacuum as the source of the Cosmic Microwave Background