The Alpha group is a faction of the white supremacy movement that has established a virtual presence in cyberspace. Rhetorical strategies of agitation are practiced by the Alpha group on the World Wide Web in an effort to encourage visiting avatars to join the white supremacy movement. This study explores the rhetorical strategies of power and promulgation which Alpha uses in cyberspace. Analysis of Alpha\u27s digital discourse provide an opportunity to understand and evaluate the unique potentials that information technologies such as the World Wide Web bring to the rhetorical environment
