ANDROID-BASED MENU APPLICATION FOR CONSUMERS AND MICROENTERPRISES USING GOOGLE PLACES API AND CLICKSTREAM ANALYTICS

Abstract

Nowadays, mobile applications are growing very rapidly. It is very convenient as most people own a smartphone and stay connected to the Internet all the time. Many mobile applications have been developed to solve daily problems. Therefore, the purpose of this proposed application is to offer a simple marketing tool for microenterprise owners in marketing their products and provide features which consumers can search and view menus at their place before going out. By having this app, it is hoped that it can fill in the gap of current existing solutions to help consumers and microenterprise owners to deal with their shopping and marketing

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