Post-modern cowboys: The transformation of sport in the twentieth century

Abstract

During the twentieth century, sports that evolved in the American West transformed the landscape of American sport. Driven by combinations of technology, media, and human personalities, sports such as surfing, skateboarding, and mountain biking redefined the meaning of sport and eliminated the traditional limits to the playing field. As surfing, skateboarding, and mountain biking evolved, wartime technologies accelerated their progress. Those technologies democratized access to contemporary sports in two ways. Materials such as polyurethane eased the physical requirements of carrying equipment and catching waves. Contemporary sports also expanded access because they focused on individualized competition and participation, eliminating the need for other players as a prerequisite to participation. As contemporary sports evolved in the West, they gradually eclipsed the participatory dominance of traditional team sports

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