Weblog is the newest and clearly one of the most influential computer mediated communication (CMC) tools. Growing body of literature about the weblog effects on education, marketing, journalism, and human resource management is a sign of importance and significant effects of weblogs. This rapidly growing communication tool is expected to have significant impact on the work life of the individual and organization. However, there is little research evidence as to the nature and extent of this impact. Using a sample of 326, this research examines the effects of weblogs on social capital and its components: social connections, trust, and reciprocity. Implications of these findings for research and practice are discussed
