The purpose of this study was to use product life cycle (PLC) theory to analyze the growth of gaming in Clark County, Nevada. Historical data for the last 30 years, provided by the Nevada Gaming Abstracts and the Las Vegas Convention and Visitors Authority, allowed average casino revenues, hotel occupancy percentages, and visitor statistics to be examined. Based on this analysis, Clark County can be described as in the consolidation stage of Butler\u27s six-stage life cycle model. The information learned from this study helps to show that gaming is a unique form of tourist destination. As such, operators need to be especially aware of the factors that contribute to the success of an area in order to remain competitive in the future
