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The Influence of Korean and Chinese Customers' Perception about Product Placement inserted into Korean TV Dramas on Brand Image and Purchase Intention - Focusing on the Foodservice Industry -
Authors
Balasubramanian SK
D’Astous A
+15 more
Grewal D
Harris TL
Jo YH
Jo YS
Kim YJ
Mitchell A
Nebenzahl ID
Yoo SJ
김미선
김봉현
신명희
이수범
이행순
한성희
한성희
Publication date
Publisher
'Culinary Society of Korea'
Doi
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info:doi/10.20878%2Fcshr.2015....
Last time updated on 12/02/2021