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Brand Equity and Purchase Intention: The Fashion Market in China
Authors
P. L. Alreck
L. L. Berry
+23 more
R. Blattberg
C. F. Chen
Eun-Hee Kim
C. Grönroos
A. Herrmann
A. Holehonnur
V. Kumar
B. A. Lafferty
K. N. Lemon
R. P. Leone
I. E. Ogba
R. Rust
Shan Yi
Shuail Su
V. Vogel
Judith L. Zaichkowsky
고은주
고은주
김경훈
김순홍
김순홍
윤선영
정명희
Publication date
Publisher
'Korea Distribution Science Association'
Doi
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Last time updated on 12/02/2021