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Differences in Attitude toward the Ad. and Program Participatory Intention by Advertising Appeal Types and Involvement: Focusing on the On-Line Advertising of University Counseling Center
Authors
R. J. Lutz
M. H. Ritchie
+16 more
F. R Wilson
P. P. Wittman
J. L. Zaichkowsky
강혜영
김동일
김봉환
김수진
박은아
박진우
손난희
신강균
양명숙
오두범
이철영
이학식
이형국
Publication date
Publisher
'Korean Counseling Association (NRFK)'
Doi
Cite
Abstract
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info:doi/10.15703%2Fkjc.13.3.2...
Last time updated on 12/02/2021