Understanding tourism motivations is now seen as a veryuseful tool for tourism marketers to increase their patronage and profits.The purpose of this study is to identify systematic differences ofparticular determinant motivations for business trips across two types ofvisitors. The study used quantitative methodology. The paper employedthe following statistic techniques: the exploratory factor analysis,confirmatory factor analysis, t-test analysis to identify two differentsegments among business visitors. The study found that business visitorsfor a single work related trip were more likely to travel with motives,including the motives of seeking educational values, exploration of thenovel, career enhancement, and opportunity for travel. It is thereforecrucial that tourist managers recognize that repeat visitors were morelikely to traveling with recreational associated reasons than these firsttimers, such as: see new things ， experience different culture andsightseeing. Theoretical and marketing implications were discussed
