The online purchase in India is evolving fast and hasthe potential to grow exponentially in the times tocome, as the internet penetration reaches far and wideacross the country. The breakthrough in the internettechnology has actually rendered an exhaustive globerather a small market place with unparallel ease inaccessibility and comprehensive range of products andservices. In order to tap the growing online market,sellers need to fully understand Indian consumers, inparticular ones having technical qualification forincreasing their market scope. As the engineers havethe necessary financial and technical resources to buythe products or services online. The category ofproducts that is purchased by engineers was studied.The ‘Reliability’ dimension was measured tounderstand its need and the variables associated with it.Besides the concluding comments, the managerialimplications are also suggested to implement theparameters that are affecting the ‘Reliability’ dimensionfor engineers. These suggestions are to be used forbetter survival & profitability of the online retailorganizations
