NGOs need a thorough knowledge of the donordecision process in order to be successful in their strategies forraising awareness and fundraising. In this paper, we focus onparticular types of nonprofit organizations: those whose aimsare to contribute to the advancement of developing countriesand, specifically, those trying to raise awareness of theirsituation and obtain funds in Spain. The model we propose isthe result of the study of bibliography, the authors’experiences in the last 25 years in over 15 NGOs with differentlevels of responsibility, and a study conducted by Salvetti &Llombart for the Spanish Association of Fundraising,consisting of 1.437 on-line interviews with donors, high andlow potential donors, as well as non-donors. The interviewstook place in December 2010 to February 2011
