In this paper, we present findings from empirical studies on end users' experiences of peer-to-peer (P2P) networked television services. To explore the quality of user experience and content consumption in the evolving TV system, we have developed a peer-to-peer social media service prototype, which can be used both with regular home computer networks and on mobile devices, providing users a real pervasive, ambient media experience. Our primary goal is to create an understanding of the factors that shape P2P TV experience as a basis for the future design of NextShare, a peer-to-peer social media service. Through this research, we concluded that P2P technology can provide a reliable mechanism for ingestion of time-based TV program as well as VOD content via the Internet. P2P technology is especially suitable for large media content providers. However, in order to create a real business value out of the service, new, innovative content production models and types need to be developed
