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Loaded with Fun? The Impact of Enjoyment and Cognitive Load on Brand Retention in Digital Games
Authors
Adis Azaze-Azizi A.
Csikszentmihalyi Mihaly
+16 more
DeCharms Richard
Field Andy
Grace Lindsay D.
Kahneman Daniel
Lang Annie
Mau Gunnar
Ritterfeld Ute
Rosen Christine
Skalski Paul
Skinner Burrhus Frederic
Winkler Tina
Youn Seounmi
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'Informa UK Limited'
Doi
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info:doi/10.1080%2F15252019.20...
Last time updated on 06/02/2021