A Mack

B Kules

CG Screven

D Michelis

Elaine M Huang

G Abowd

G Davey

GE Hein

J Sauro

K McLean

M Tröndle

M Weiser

M Winter

MB Miles

R Sandell

S Bitgood

S Greenberg

SE Weil

T Matthews

English

Crossref

Display Placement and Design: Impact on Engagement with Social Object Labels in a Gallery Environment

Considering placement and content design as key factors determining attention and engagement with interactive public displays, this paper reports on an empiri-cal study investigating attention and engagement with social object labels as a par-ticular instance of that display class in a museum context. It describes a field trial in a live gallery environment evaluating a range of display placements and de-signs. The study suggests that (i) placement has a major impact on attention and engagement; (ii) the attention potential of display placements can be quantified to predict attention and engagement rates; (iii) interaction- and information design only have a minor impact on some engagement metrics. The findings help to bet-ter understand how placement and design influence attention and engagement with public displays and underline the need for further research exploring these aspects in other contexts

Winter, Marcus

University of Brighton Research Portal

Display Placement and Design:Impact on Engagement with Social Object Labels in a Gallery Environment

https://cris.brighton.ac.uk/ws/files/22444794/winter_2020_display_placement_and_design_pure.pdf

Display Placement and Design:Impact on Engagement with Social Object Labels in a Gallery Environment

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University of Brighton Research Portal