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The Effect of ‘Hanllyu’ Trend and Cosmetic Advertising on the Introduction of Korean Cosmetic Products in Vietnam Market: The Mediating Variables Role of Korea Images and Consumers' Attitudes toward Korean Cosmetic Products
Authors
W. T. Anderson
A. Nagashima
+6 more
김선영
백낙환
이제홍
정형식
한상린
한충민
Publication date
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'The Association of North-East Asian Cultures'
Doi
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info:doi/10.17949%2Fjneac.1.50...
Last time updated on 05/02/2021