Engaging the Student as a Customer: A Relationship Marketing Approach
- Authors
- A. Al-Alak
- Abdelmajid Amine
- Abhay Shah
- Adee Athiyaman
- Alan Dick
- Alan Mitchell
- Alistair McCulloch
- Allan Baldinger
- Amy Wong
- Anders Gustafsson
- Anna Mattila
- Anna Mattila
- Arjun Chaudhuri
- Barbara Byrne
- Carolyn Nicholson
- Claes Fornell
- David Szymanski
- Denis Arnett
- Derek Allen
- Dwayne Gremler
- Elena Delgado-Ballester
- Ellen Garbarino
- Erin Anderson
- Eugene Anderson
- F. Dwyer
- Felix Mavondo
- Fredrick Reichheld
- Fredrick Reichheld
- Fredrick Reichheld
- Gordon Fullerton
- Gordon Fullerton
- Harvard Hansen
- Heiner Evanschitzky
- Inge Geyskens
- Inge Geyskens
- Irene Ng
- Jr J. Cronin
- James Anderson
- James Barnes
- James Heskett
- Jana Bowden
- Jana Bowden
- Jean Harrison-Walker
- Jeff Hess
- John Bowen
- John Czepiel
- Joseph Hair
- Kaj Storbacka
- Keith Roberts
- Kevin Elliott
- Kevin Elliott
- Kristof De Wulf
- Larry Litten
- Lawrence Crosby
- Leonard Berry
- Leonard Berry
- Manuel Sanchez
- Mark Pritchard
- Martin Wetzels
- Mercedes Marzo-Navarro
- Michael Dorsch
- Michael Johnson
- Michael Johnson
- Neeli Bendapudi
- Nirmalya Kumar
- Jr Oscar DeShields
- Papassapa Rauyruen
- Patricia Doney
- Patti Warrington
- Peter Verhoef
- Philemon Oyewole
- Richard Oliver
- Richard Oliver
- Richard Oliver
- Richard Plank
- Robert Morgan
- Robert Palmatier
- Ruth Bolton
- Sergio Carvalho
- Sharon Rundle-Thiele
- Shaun McQuitty
- Simon Knox
- Spiros Gounaris
- Ssung-Un Yang
- Ssung-Un Yang
- Stephen Vargo
- Susan Fournier
- Susan Fournier
- Thorsten Hennig-Thurau
- Thorsten Hennig-Thurau
- Tracey Dagger
- Valarie Zeithaml
- Veronica Liljander
- Wolfgang Ulaga
- Yorick Odin
- Øyvind Helgesen
- Øyvind Helgesen
- Publication date
- Publisher
- 'M. E. Sharpe Inc.'
- Doi
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