In this paper we prove that the four-point function of massive
\vp_4^4-theory is continuous as a function of its independent external
momenta when posing the renormalization condition for the (physical) mass
on-shell. The proof is based on integral representations derived inductively
from the perturbative flow equations of the renormalization group. It closes a
longstanding loophole in rigorous renormalization theory in so far as it shows
the feasibility of a physical definition of the renormalized coupling.Comment: 23 pages; to appear in Rev. Math. Physics few corrections, two
explanatory paragraphs adde