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Examining the relationships between e-WOM, consumer ethnocentrism and brand equity
Authors
Alden
Aoki
+83 more
Arndt
Ba
Bagozzi
Balabanis
Balabanis
Bambauer-Sachse
Bansal
Bhandari
Brislin
Burnasheva
Chaudhuri
Chien
Chin
Chiu
Chu
Cleveland
De Angelis
El Banna
Erkan
Fastoso
Fischer
Fornell
Fornell
Gao
Gao
Goldsmith
Goyette
Graça
Hair
He
Homer
Hsu
Hu
Keller
Keller
Kim
Kimmel
King
Kunda
Lee
Lemon
Litvin
Luo
Martín-Consuegra
Moe
Napoli
Neese
Netemeyer
Okazaki
Park
Parker
Pelet
Pereira
Richards
Rose
Rossi
Rust
See-To
Shan Ding
Sharma
Sharma
Shimp
Shoham
Siamagka
Sinclair
Sun
Sun
Sun
Tajfel
Tang
Thelen
Tong
Trusov
Verlegh
Vida
Von Hippel
Wakefield
Wang
Watson
Wei
Xie
Zhang
Zhou
Publication date
Publisher
'Elsevier BV'
Doi
Cite
Abstract
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Last time updated on 20/01/2021