We apply a recently suggested technique of the Neumann-Dirichlet reduction to
a toy model of brane-induced gravity for the calculation of its quantum
one-loop effective action. This model is represented by a massive scalar field
in the (d+1)-dimensional flat bulk supplied with the d-dimensional kinetic
term localized on a flat brane and mimicking the brane Einstein term of the
Dvali-Gabadadze-Porrati (DGP) model. We obtain the inverse mass expansion of
the effective action and its ultraviolet divergences which turn out to be
non-vanishing for both even and odd spacetime dimensionality d. For the
massless case, which corresponds to a limit of the toy DGP model, we obtain the
Coleman-Weinberg type effective potential of the system. We also obtain the
proper time expansion of the heat kernel in this model associated with the
generalized Neumann boundary conditions containing second order tangential
derivatives. We show that in addition to the usual integer and half-integer
powers of the proper time this expansion exhibits, depending on the dimension
d, either logarithmic terms or powers multiple of one quarter. This property
is considered in the context of strong ellipticity of the boundary value
problem, which can be violated when the Euclidean action of the theory is not
positive definite.Comment: LaTeX, 20 pages, new references added, typos correcte