The quantization of noncommutative scalar field theory is studied from the
matrix model point of view, exhibiting the significance of the eigenvalue
distribution. This provides a new framework to study renormalization, and
predicts a phase transition in the noncommutative \phi^4 model. In
4-dimensions, the corresponding critical line is found to terminate at a
non-trivial point.Comment: Talk presented at the II. Southeastern European Workshop BW 2005,
Vrnjacka Banja, Serbia and the XIV. Workshop of Geometric Methods in Physics,
Bialowieza, Poland. To appear in Facta Universitati