U radu se analizira marketinško promoviranje manifestacija te posebno manifestacije Vinkovačkih jeseni. Vinkovačke jeseni su originalni popularno-znanstveni skup izvorne narodne kulture te mjesto njezina okupljanja. Proizašle su iz duše slavonskoga čovjeka kao potvrda ljepote Slavonske ravnice. Cilj Vinkovačkih jeseni je sačuvati od zaborava nekadašnje selo, ljude i običaje te posebice glazbenu baštinu, koju treba otkrivati suvremenom čovjeku i ljubitelju narodnih glazbenih umjetnina. U radu se obrađuju načini oglašavanja manifestacija, sponzoriranje manifestacija, očekivani rezultati manifestacija, te uloga elektronskih medija u promoviranju manifestacija. Cilj rada je prikazati ulogu marketinške komunikacije u promoviranju manifestacija, s posebnim naglaskom na neke od mogućih načina promoviranja Vinkovačkih jeseni.This paperanalyze the marketing of events with a special emphasis on manifestation of Vinkovci Autumn. The Vinkovci Autumn is the original popular-scientific gathering of the original folk culture and the place of its gathering. They originated from Slavonian man's soul as a confirmation of the beauty of Slavonian plain. The goal of Vinkovci Autumn is to keep away from the forgetfulness of the former village, people and customs, and especially the musical heritage, to be discovered by the contemporary man and the enthusiasts of folk music art. The paper deals with the ways of advertising events, sponsoring events, expected results of events, and the role of electronic media in promoting events. The aim of the paper is to present the role of marketing communication in promoting events, with special emphasis on some of the possible ways of promoting Vinkovci Autumn
