The retail market is an important stage of the productive chain to study postharvest losses of vegetables. Due to their perishability, vegetables are rapidly transported to the market after harvest and most of the damage they suffer from harvest to transport will show up and cause losses only during marketing. On the other hand, the amount of discard depends greatly on consumer?s behaviour, including how they handle the vegetables and their preference. In its turn, handling of the vegetable by the market agents and the marketing strategies affect, respectively, the shelf life and the rate of turnover of the produce, and consequently, the volume of loss.bitstream/item/219046/1/Lana-2020-Vegetable-Loss-Methodology.pd