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The Effects of County-of-Origin, BrandImage, and Corporate Image Dimensions on Brand Evaluations and Purchase Intentions of Smart Phones of Five Brands: A Comparative Study of China and Korea
Authors
S.A. Ahmed
Jennifer L. Aker
+28 more
R. Bailey
Chun-Fang Chiang
C. J. Cobb-Walgren
J. F. Devlin
Zeynep Gurhan-Canli
C. M. Han
C. M. Han
Sung-Tai Hong
Ming-Huei Hsieh
Madeline Johnson
E. Kaynak
K. L. Keller
Ingeborg Astrid Kleppe
M. Laroche
D. Maheswaran
D. Maheswaran
C. Okechuku
Aron O’Cass
N. Papadopoulos
F. Piron
P.W. Roberts
Martin, S. Roth
M. N. Shankarmahesh
S. Sharma
Jung-Chae Suh
C.L. Wang
Y. Zhang
L. Zhou
Publication date
Publisher
'Korea Distribution Science Association'
Doi
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Abstract
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info:doi/10.15722%2Fjds.11.7.2...
Last time updated on 20/12/2020